With the advent of pioneering technologies and global communication, many companies have reached out of their home country to approach offshore creative teams, whether for website development or graphics design. While the trend opens many opportunities for both host and destination countries, it also ignites myths and absurd rumours. Let’s target three following misconceptions before you decide to offshore creative teams or not.
VALUE FOR MONEY
Many people claim that creative teams in countries like Malaysia or Vietnam simply cannot tap high-standard requirements from US-based or Australian companies. The low cost, in their rationale, is another proof that you will never get expected, high-quality products.
In reality, graphics designers and web developers in Asian countries are among the best talent pools in the world. Many offshore service providers even recruit talent who graduated abroad or used to work for multi-national corporations to ensure all the standards/requirements would be perfectly met. You can easily meet Vietnamese web developers who are well-versed in desktop/mobile platforms or any Filipino designers mastering Adobe software, 3ds Max Design. In addition, the global arbitrage is the reason why you can build an offshore creative team with just a fifth of the cost. It definitely has nothing to do with so-called quality gaps.
COMMUNICATION AND TIME LAG
Another misconception leads us to the discussion about lack of communication and time lag. Many believe communicating with teams in Asia could be affected by risk factors (i.e. internet connectivity, bandwidth stability, ping rate). Difference in time zones also contributes to the dilemma as staff may be out of reach in case of emergency. Therefore, building an offshore creative team could be a recipe for disaster.
This might sound reasonable…20 years ago. Never has it been easier and more convenient to keep track of your team performance, even half the world away! Beside emails and phones, meetings now can be conducted via high-speed video conferences, and projects being proceeded through online task management tools like Basecamp or Trello. Mock-ups and templates can be shared, reviewed and discussed within the team to reach or even push beyond expectation. Time zone differences, in fact, do facilitate your team’s ability to work around-the-clock and fix any issue in website UX / UI or brochure layout as soon as it pops up.
NO LEGAL PROTECTION
The final misconception concerns companies with being ignored and left without legal protection. Operating an offshore team might turn into a nightmare when using a plagiarised product or having troubles with intellectual property laws in destination countries. They also stay away from offshoring creative teams for fear of being cheated by service providers and involved in legal battle in unfamiliar countries.
It is true that laws and regulations are different in other parts of the world and operating in unfamiliar countries triggers certain risks. However, you can easily prevent the worst scenarios by choosing a prestigious, well-established service provider in the destination country. Many offshore service providers have been in the business of building global creative teams for 5, 7 or even 10 years and counting; making them experts in regulation compliance and the trustworthy partners for many Australian corporations. Especially, they always have head offices in Australia to act as contact point between you and your offshore team in Malaysia, Vietnam or other Asian countries in case of legal and operational issues.
If you are interested in looking into offshoring your creative team, talk to ASW Global to arrange a consultation. We can help to guide you through the journey of building your own global team.