Marketing Automation Specialist in PH

Work closely with the Marketing Team members in different countries to ensure campaigns are implemented effectively and efficiently.
Coordinate email marketing campaigns – take charge of executing, tracking and measuring the success of email marketing campaigns
Act as the subject matter expert for email marketing automation (including configuration, documentation and best practices).
Develop multi-channel, personalized nurture programs that incorporate lead scoring, behavioral data, and engagement activity to engage customers and drive revenue.
Measure and analyze email marketing activities against key metrics, define recommendations, and communicate performance results with the marketing team.
Project management with a variety of stakeholders to ensure projects launch on-time and on-budget.
Collaborate effectively with sales, operations, customer service, and management to recommend and execute the best lead generating strategies in line with business expectations.
Identify opportunities for analysis and optimization on email templates, landing pages/sites and other aspects of email marketing campaigns.
Generate and provide QA for lists used for segmented marketing campaigns

JOB REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Business or other similar fields.
Pardot experience is a must including building email campaigns, workflows, automation, templates, and working with list imports.
Salesforce experience is a plus including working with leads cases campaigns and accounts, reporting, mapping fields, using Salesforce data within automation workflows.
Experience managing overseas stakeholders to ensure inputs are received, requirements are understood and timelines are met.
Highly analytical and able to derive meaning from data through reporting and making it relevant to business outcomes.
Driven by excellence and a desire to improve through A/B testing and continual optimisation.
Experience in developing or implementing lead nurturing campaigns.
Understanding of international email and privacy regulations.
Ability to prioritize and deliver with high-impact results.
Excellent English communication (in both the written and verbal form)
Proficiency in MS Office suite
Working knowledge in graphic design, HTML and CSS skills strongly preferred.