COMMON MYTHS AND MISCONCEPTIONS ABOUT BUILDING AN OFFSHORE CREATIVE TEAM
In the era of internet connection and digital transformation, marketing and branding have more impact than ever on the overall business development. As a result, a large number of Australian companies consider offshoring creative marketing services to compensate for their lack of personnel, expertise or as a cost-effective solution to stay in the loop.
Offshoring creative services are mainly about graphic design and web design.
While graphic design and web design are two most popular creative services to offshore, the industry has grown significantly in recent years to cover many (if not all) functions of a marketing department. Visit any office in destination countries and you are likely to meet offshore creative staff working on SEO, copywriting, social marketing, Google Ads etc. In fact, ASW Global is now home to the complete offshore creative team of 27 digital specialists who contribute to the countrywide branding and marketing activities of a leading Australian waste management company.
Building an offshore creative team is low-cost because I have to sacrifice quality.
Unlike outsourcing, offshoring depends on the global labour arbitrage (not value for money or cost-quality curve) to provide cost-effective staffing solutions. That is to say, you can confidently recruit an offshore creative team in Southeast Asia who reach Australian standards and are well-versed in global best practices. Moreover, service providers often help shortlist candidates while you join the last round interview and have the final words on the most qualified, dedicated staff you want to have in the team.
Offshore creative team are in another country, so they don’t share the same standards and styles of Australia’s marketing trends.
It is true that the skill and cultural gaps once haunted the global offshoring industry. Fortunately, this is no longer the case as more and more offshore creative staff actually learn and graduate from influential universities in Australia and other developed countries. By using experienced recruitment team in destination countries like Vietnam or Malaysia, service providers can help you approach and attract these unique talent pools who have understanding, certificates and suitable “taste” for working with Australian users.
It is the nature of creative services that we need constant teamwork. Yet, communicating with creative team from another country is challenging.
Such assumptions might be true… 20 years ago. Today, distance is not a barrier and cross-country communication has become a norm for tech giants as well as startups. With the advent of corporate messaging services like Slack, Skype for Business, Zoom or more casual options like WhatsApp, Viber and Messenger, you are free to jump in a discussion with your Vietnamese SEO specialists or have a quick brainstorm with copywriters in Manila – all available in a couple of clicks. Besides, project management tools like Basecamp, Trello or Asana are extremely handy to streamline workflow, control task delegation across teams and allow smooth collaboration regardless of geographical locations.
I am left unprotected and penalised if offshore creative staff infringe copyright.
Last but not least, data protection and legal compliance are issues of major concerns to Australian businesses seeking to establish an offshore creative team. It is in the nature of creative tasks that staff often work with visuals, content and database that are subjected to intellectual property laws. However, locating in different countries doesn’t mean you lose control and are vulnerable to such threats. By partnering with a prestigious offshoring provider, you can definitely prevent copyright infringement from happening in the first place. This provider also acts as an extension to help manage daily operation of your offshore creative team and arrange other legal issues in each specific destination country. That way, you can focus solely on your business’ onshore marketing to facilitate further growth.
With years of experience helping Australian companies build their offshore teams across Southeast Asia, ASW Global has the capability and prestige to recruit and set up a highly capable offshore creative team dedicated to your business. Whether you aim to have a single-function team or gather a complete creative marketing department, feel free to contact us and discover the opportunity further.