Digital Marketing – PPC Specialist in PH

ROLE DESCRIPTION:

We are looking for an experienced, dynamic and knowledgeable PPC (Pay Per Click) Specialist to join our fast-growing Digital Marketing team. If you’re a proven performer and consider yourself an expert in your field, we would love to meet you. You will be responsible for planning, implementing and managing our Paid Media strategies across various clients predominantly based in Australia across all platforms including Google Ads, Facebook, Instagram and LinkedIn.

JOB DESCRIPTION:

  • Plan, develop and implement our PPC strategy
  • Collaborate with SEO specialists, copywriters and Designers and Developers to maximize ROI.
  • Launch, monitor and report the online adverts through Google Adwords and Social Channels to increase brand awareness and lead gen.
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports in a timely manner.
  • Understanding buyer persona to better target identified audiences.
  • Identify problems and deficiency and implement solutions in a timely manner
  • Strategize and execute split testing to continuously improve key metrics across campaigns.
  • Proactively partner with merchants, graphic designers, site team, marketing and customer service to drive overall digital efficiency and success.
  • Stay up to date with the latest digital marketing latest trends and best practices
  • Experience in click funnels and social media lead generation solutions.

JOB REQUIREMENTS:

  • 4+ years of experience as Search Engine Marketing Specialist with planning and implementing a successful SEM strategy
  • Experience web analytics and third party reporting and automation tools.
  • Proven understanding in SEO.
  • Knowledge of HTML, CSS, JavaScript is a plus
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player with leadership aspirations.
  • Good time-management skills
  • Great interpersonal and communication skills
  • Degree in relevant quantitative fields.
Digital Marketing – PPC Specialist in PH
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