The International Talent Specialists
Who We Are
2011
STARTED
200
CLIENT PARTNERSHIPS
5
COUNTRIES
2000
STAFF
75M
ANNUAL TURNOVER
96
STAFF RETENTION
ASW Global was founded on a simple belief: when the right people are supported by the right model, businesses scale faster and more sustainably. Since 2011, we’ve partnered with organisations to reimagine how global talent can be embedded into their operations—unlocking capability, resilience, and long-term growth.
From our Sydney headquarters and offices across Vietnam, the Philippines, Malaysia, and Thailand, we connect businesses with exceptional international professionals and provide the structure, governance, and leadership required for teams to perform at their best. Our focus extends beyond hiring—we align talent with strategy, culture, and outcomes.
Whether supporting a single critical role or building global teams of hundreds for ASX-listed enterprises, we take a partnership-led approach to workforce design. ASW is a Certified Great Place To Work®, backed by more than 50 years of combined industry experience and a commitment to continual improvement. We help our partners build teams that don’t just support the business—but move it forward.
Our Core Service Categories
At ASW, we go beyond traditional offshoring to offer a suite of services that empower businesses to scale, innovate, and lead in their industries. Our three core service categories include:
Global Talent Solutions
Our Talent Partnering model delivers end-to-end workforce solutions, including recruitment, workplace infrastructure, IT enablement, payroll, HR, and account management.
We build integrated, high-performing teams across industries, providing access to skilled professionals who are seamlessly embedded into your organisation to support scalable, sustainable growth.
Recruitment Services
For locally incorporated businesses in Southeast Asia seeking Talent Consulting and Recruitment services. Our talent consulting team provides strategic workforce solutions tailored to your business goals. From workforce planning, executive search, and talent acquisition strategies to organisational development, we help you build resilient, future-ready teams.
Digital Marketing
SOY Agency, ASW’s in-house digital marketing arm, delivers creative and data-driven marketing solutions. From branding and content creation to performance marketing and SEO, SOY helps businesses grow their digital presence and connect with their audiences.
Management Team
Joe Fussell
Founder & CEO
With over 30 years of experience in the IT industry and finance sector, Joe oversees strategic planning, operations, and management oversight of ASW from the Sydney head office and across four international locations. Previously at EML as CIO, he led an IT transformation in a period when EML grew from 100 staff in NSW to over 2,000 staff across Australia and Asia. Like all in the sector, Joe faced challenges attracting talent. As a result, in 2011 he established a team in Vietnam for software development. ASW was born!
Anthony Fleetwood
General Manager, Finance
With 11 years of experience in personal injury and claims management as well as over 16 years’ experience in outsourced contract management and financial management, Anthony served as the Chief Operations Officer for Employers Mutual across NSW and South Australia. At present, he is a Non-Executive Director of the Leading Edge Group Limited.
Daniel Breese
General Manager, Business Development
With a background in professional sport, and more than 15 years’ experience as a multi-business owner in retail, events, equipment hire, and technology, Dan brings a practical, results-driven perspective to scaling high-performing teams.
He works closely with partners to provide strategic guidance on growth, operating models, and execution, and serves as the primary point of contact for new partnerships—shaping the customer experience from initial engagement through to long-term success.
Michelle Fung
General Manager, Corporate Services
Operating in four countries means operating under four different legal systems and four different commercial environments, each with their unique differences. Having been with ASW from day one, Michelle has been instrumental in the success of setting-up and scaling ASW’s overseas operations. Michelle’s knowledge and experience in working with a broad range of regulators, service providers, auditors and stakeholders have enabled ASW to deliver the services that our partners and ASW require, to help us grow together.
Gizelle Evangelista
General Manager, People and Capability
Gizelle’s HR global experience has been conducive to retaining a qualified and diverse workforce capable of meeting the evolving needs of our clients and their businesses. This includes championing initiatives and best practices to recruit, retain talent and seek to develop an employee-oriented, high-performance culture that emphasizes excellence and collaboration.
Rebecca Newell
General Manager, Account Management
Rebecca has sharpened her problem solving, forecasting, and organisational skills in her 20 years of corporate experience. She was an Executive Assistant to C-Suite Executives for 13 years at Westfield Limited Head Office (in Sydney and London), PriceWaterHouseCoopers, and EML. She then moved into Project Management at the Aldi Supermarkets Head Office, working on the Australian product launch for Aldi China.
In early 2019 Rebecca moved into the Account Management Team at ASW and has quickly climbed the ladder to Senior Account Manager then took over as General Manager in 2021. She has spearheaded the expansion of our Account Management Team, doubling in size across all our locations.
Brendan Cunningham
Regional Business Development Director
Brendan heads ASW Consulting, specialising in identifying and securing top talent across Thailand, Vietnam, and Southeast Asia. With over 25 years of experience in corporate training, executive recruitment, and leadership roles within the Australian-Thai Chamber of Commerce, Brendan combines cultural insight with strategic talent solutions, helping companies establish and scale operations while making career dreams a reality for candidates.
Tara Stanton
Client Success Partner
Tara plays a pivotal role in ensuring seamless integration for new and existing client partnerships at ASW. With a strong background in client engagement and onboarding, she leads initiatives that equip clients with the tools and knowledge needed to build sustainable international teams. Her experience in managing client relationships and driving operational excellence makes her an integral part of ASW’s commitment to exceptional service and partnership growth.